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Higher Purpose Podcast 99: A Legacy of Purpose
Last week, I had the privilege of talking with Al Lopez, and today, we get to speak with him again - along with his daughter and son-in-law Harry and Leticia, the 5th generation of coffee farmers in the family - but the FIRST generation of coffee roasters and cafe owners. Harry and Leticia fell in love with their father’s mission of helping others.
Listen to the full episode!
Carrying on a Legacy
Al is thankful that Harry and Leticia have chosen to carry on and extend the legacy he and his family began generations ago. Alma Coffee - the cafe that Harry and Leticia just opened the week this episode was recorded - and being part of history while forging a new path, is something very exciting for everyone involved. This was a huge departure from the couple’s initial dreams of careers in accounting - despite becoming accountants, and getting jobs in their chosen companies, but making a difference through the family’s business was a stronger draw.
Fulfillment is Everything
As accountants, Leticia and Harry had a secure future but were miserable. The long hours, the stress, the whole environment was making them unhappy - and not filling their need for purpose. In being able to spend time at the family farm, and see the work being done - and the difficulties and challenges associated with it - they came to realize they needed to make a change - and fast! They quit their jobs, and committed fully to the family coffee business, learning how to roast and retail the coffee the family had been growing for generations.
Fixing the Supply Chain
For most coffee producers, all of the steps their product goes to - on its path from the farm to peoples cups - involve getting a smaller and smaller portion of the profits. Harry and Leticia believed they could change that, with their understanding of supply chains, marketing, and accounting. They started connecting the farmers directly to the people selling it - and everyone is better off. By controlling (and improving!) every step in the process, they and their clients have a more personal connection to the drink and understand the impact it can have.
Almadoption
Alma coffee adopts farmers they know personally, and that they’re going to re-invest in the industry and their communities - and they pay double the market rate for coffee. They have “Almadopted” three farmers outside of their family - and one of their measures of success is how many other farmers and families they can help. Success means being involved in the communities at all steps along the supply chain: from the farmer to the barista.
Making a Difference
Not everyone moves from prioritizing success to prioritizing significance at all - but by seeing Al make that transition while they were quite young, Harry and Leticia were able to see the value and the benefits of aligning your personal and work lives around your purpose. Making a difference through business isn’t always easy - but can be extremely satisfying. People talk to them and talk about how they can make their own major life changes - becoming an entrepreneur and making a difference in the world. Leticia advises people to discover what gives them purpose, and see what career opportunities are there. Success can be a solo endeavor - but significance almost never is.
Try Alma Coffee by visiting them at their location at The Circuit Co-Working space, or ordering online! Use the discount code Higher Purpose to get 15% off your online order.
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Higher Purpose Podcast 98: The Definition of Success with Al Lopez
Al Lopez is a fourth-generation coffee farmer, so it’s fitting that today’s episode is recorded in a coffee shop. Al has one of the most amazing stories you’ve never heard, and as he and Kevin share a few cups of Alma Coffee, you’ll discover the heart-filled lengths Al went to as he gave back to his community in Honduras.
Journey to the United States
Al grew up with coffee trees in his backyard, and it was his grandfather who instilled a love for them. He shares the story of how his grandfather encouraged him to pick and process the beans by hand, then took it a step further by allowing Al to sell the coffee and keep the profits. His father moved to the United States and Al joined him there on the promise of his own bicycle, and he shares the story of what it was like coming to a place with airplanes, electricity, indoor plumbing, and Coca-Cola in a can. He also shares the troubles he faced being ‘different’ in public schools, how he ended up in the military, and the injury that landed him in a factory.
Inspiration for the Future
While working in the factory, Al’s foreman kept telling him, “You have a head on your shoulders. Go to school.” So he did. From junior college to university, Al graduated with an accounting degree. As he waited for his first job interview, he had the crushing feeling that he wasn’t good enough to clean the bathrooms. Despite that, he had a phenomenal career there and moved to Sara Lee, where he really took off. He credits part of his success to growing up ‘on the streets.’
The Second Mountain
Al retired from his CEO position at age 42, having achieved his biggest goal. But he wasn’t finished yet; Al had a new purpose and it had nothing to do with his ego. He found himself being drawn back to his home in Honduras. For 800 years, farmers sold coffee and starved to death; they weren’t the ones making the money. Al decided to change that, and he shares the story of how he created Alma Coffee based on the idea of D2R, or ‘direct to roaster.’ But his holistic approach to helping the farmers goes much deeper.
The Real Deal
Al’s company was built, and he needed to find a roaster. He partnered with PJ’s Coffee in New Orleans after taking them to his farm in Honduras. He showed them that the story of his company, how he treats employees, and the difference it makes in the community was much more than a marketing ploy. It was the real deal because Al puts people first. He shares the three foundational pillars: improving lives, sustainable farming, and exceptional coffee. Al also shares his vision for the future; he wants the farming operation to continue 300 years after he’s gone.
The Definition of Success
Before Alma Coffee, the definition of success was the size of the paycheck. The golden parachute. Flying in private jets. But today, Al measures his success very differently: his farm director being able to buy his own home; his employees always having food, shelter, and community; lifting up the small town where he came from by improving the quality of life; his children wanting to continue the legacy. These things are the new definition of success.
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