Kevin Monroe chats with Moshe Engelberg, author and CEO of ResearchWorks, Inc. about his latest book, entitled The Amare Wave: Uplifting Business by Putting Love to Work (The Amare Way). They discuss key points in the book, as well as how they can be applied and practiced.
Writing the Book
Kevin asks Moshe what inspired him to write his book. Moshe answers that it would be more appropriate to say the book wrote him instead. The common business mentality of disdain towards customers, combined with the predatory and warlike language of business, and his own spiritual journey were his muses for the book.
Surfing the Wave
Kevin comments on the bandwagonist behavior that some companies have: he says that they adopt a certain principle or behavior to get ahead, rather than sincerely believing it in their hearts. Moshe shares two perspectives on this: sometimes we need to change our behaviors before we change our beliefs, and so some companies that genuinely want development adopt these practices to promote change. The other perspective is that some companies have an opportunistic view of promoting love in the workplace, and use it for financial benefit.
Love, and Its Many Names
Moshe stresses that it doesn’t matter what you choose to call love; as long as you practice it, you can call it whatever you wish. Some people embrace the concepts of love but are uncomfortable with the language, and so use other words like appreciation as a substitute
Actions, Words and Values
Companies that practice the Amare Way do so by actively expressing authenticity, belonging and collaboration. Their words and actions are consistent with their values. Moshe paraphrases Plato, “What is honored in a company is cultivated there.” The ideal is to achieve alignment between what people believe, say and do.
Moshe hopes that more and more companies will develop the courage to implement love at work, treat their employees well, and have leaders that learn to love themselves. “It starts from the inside and spreads outwards. You can’t give what you don’t have,” he says.
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